South Bend Tribune labels Billy Sunday as the ‘Real American Product.’

BILLY SUNDAY REAL AMERICAN PRODUCT

EVANGELIST IS DISCUSSED BY WILKES-BARRE, PA., MAN.

COMPARED WITH OTHERS

Billy Sunday, 1908. Author’s Collection.

Writer in Newspaper Compares Former Baseball Player With Famous Evangelist of Few Year Ago—Does Much Good.

The Tribune’s Special Service.

WILKES-BARRE, Pa., May 9.—Rev. William A. Sunday and his methods have been reviewed from so many angles that it seems difficult even for a veteran to add anything to the sum total of knowledge of this wonderful evangelist, says “G. A. E.” writing for the Wilkes-Barre Record.

Continuing “G. A. E.” who made a careful study of the evangelist while he was conducting his campaign here, says:

“However, as the preachers say, ‘firstly, secondly, thirdly and one word more,’ and this may be ‘finally and in conclusion.’

“Billy Sunday, as we now familiarly term him, stands in a class by himself, and if I compare him with evangelists of other days it is not for disparaging comment or odious comparison. He is peculiarly an American product and becomes immediately at faith with his audiences because of his intense patriotism, his love of the starry flag and his intense belief in the present and future greatness of the United States. He is a paladin of defense.

Sunday Protector.

“No, siree, the devil shall never capture this country so long as Billy Sunday can put up his dukes or raise his voice in protest.

“I have been privileged to hear many great pulpit orators and revivalists both in this country and abroad, among the latter, Weaver, Spurgeon, Booth (before his Salvation army days) Moody, Torrey. Of these for keenness of argument, beauty of diction, fierceness of invective and charm of pathos. I would place Rev. Charles H. Spurgeon in first place, with Gen. W. Booth in the next. But from speech of my mother and grandparents even these giants could not compare with Whitfield, Williams O’Wern, Charles Wesley, Christmas Evans and Rowland Hill. The men I have named were all different in their method, none of them staying long in one place, and their work was largely denominational in character. These men were all successful and their trumpet calls led many to a newness of life.

Orthodox Gospel.

“The story they told and the gospel they preached was the old orthodox one, ‘He that believeth shall be saved, and he that believeth not shall be damned.’ Sunday’s success is in proportion as he sticks to the old doxv and the old ‘Thus saith the Lord,’ but it is worth noting that while the old exhorters emphasized ‘hell fire,’ and ‘fire and brimstone,’ Billy does not add to the agony of those consigned to the place prepared for unbelievers by using those words.

“Mr. Sunday, like Spurgeon and many other successful exhorters, is a voluminous speaker, but not a profound thinker. He has read for dramatic effect, he has skimmed the literature of the English race for illustrations, and is endowed with a slang vocabulary that is simply astounding. He uses his knowledge with such marvelous effect that all who come ‘to scoff return to pray.’ His earnestness, his transparent honesty, carries all his hearers with him and his slang solecisms are all forgotten in his clarion call for repentance, his denunciation of all that is bad, vile and wicked and in his praise of God, home and country.

More Lasting Good.

“The old school of revivalists were of the itinerant class, moving rapidly through the country, their evangelism seemed sudden in its effect and I am afraid somewhat evanescent in its general results. It is just here that Mr. Sunday’s campaign gives promise of more lasting good. His coming has been carefully prepared for, his meeting place is undenominational in character. It is a movement conducted with great business acumen and sound common sense. He trains the ministers and church workers in such a way as to make them capable of caring for the harvest when it comes. Like a good farmer, he prunes the fruit trees with vigor, cuts out all the dead wood and sprays them well to get rid of moths, beetles and canker worms, so that when the new fruit shall ripen it will be sound and beneficial. ‘And the leaves of the trees shall be for the healing of the nations.’ Mr. Sunday is a man endowed with a great faith. He prays for the blessing, he prepares for the blessing, he is sure of getting it and it is therefore no surprise that he is so eminently successful.

Campaign Well Conducted.

“The late revival in Wales was a marvelous spontaneous outburst of religious fervor and roused large sections of the community. It was conducted by a young man named Roberts, who was ill fitted both mentally and physically and he subsequently broke down. Want of well directed effort, want of unity on the part of the churches to look after and care for the converts robbed the movement of much of its success. The converts were left to the mercy of the world, flesh and the devil, and thus the promise of a great and last revival petered out.

“The Sunday campaign is conducted vastly different. It is an old evangel, presented in racy Americanesque speech and run upon up-to-date business principles. The evangelical churches are a unit. It has been aided by the enterprise of the daily newspapers and publicity is given to the religious movement unknown to our fathers. Despite a few doubting Thomases the spirit of success is in the air, for the Wyoming valley is realized that the ‘hour and the man’ glorious religious revival has just passed and the effects of it are to continue.”

The South Bend Tribune. Fri, May 09, 1913 ·Page 7

Rescue the Perishing ‘personal worker’s’ resource during Billy Sunday campaigns, c. 1911

RESCUE THE PERISHING

PERSONAL WORK MADE EASY.

That ye may KNOW how ye ought to ANSWER every man.—Col. 4:6.

SUGGESTIVE NOTES AND HINTS FOR BEGINNERS IN THE CHRISTIAN LIFE.

And take the helmet of Salvation, and the sword of the Spirit, which is the word of God.—Eph. 6:17.

ARRANGED BY “FRED” R. SEIBERT

Author’s Collection

Books Proving Handy.

Those who assist in the personal work at the tabernacle are finding that the little book on this line of endeavor sold by Fred Seibert to be of much value. The ex-cowboy, in addition to selling the book on personal work, handles the hymnals and has for sale two of Billy Sunday’s sermons, ‘Moral Lepers’ and ‘Three Groups.’

The South Bend Tribune. Mon, May 12, 1913 ·Page 9

Billy Sunday souvenirs sold at his revival campaigns

PUBLISHER OF SUNDAY SOUVENIRS IS IN CITY

H. A. Lorberg Will Remain Through Balance of Campaign.

H. A. Lorberg, publisher and dealer in postal cards, portrait buttons and other souvenirs of the Billy Sunday campaign has reached South Bend and will remain in the city throughout the balance of the revival. Mr. Lorberg, who has followed the party for years, has secured quarters at the Y. M. C. A. and will shortly open a place in this city, where his wares will be placed on sale.

Mr. Lorberg not only carries with him pictures of Billy Sunday, but he also has copyrighted photographic souvenirs of various kinds relating to other members of the party. He also has charge of the sale of a number of songs and books, which were written and published by various members of the party. Among these publications is the book of the Acts, written by Miss Grace Saxe.

For a long time Mr. Lorberg had difficulty in keeping possession of his book of hymns for worship in the tabernacle. This he overcome or attempted to overcome several months ago, by marking with letters two inches high on the backs of his hymnal “Thou shalt not steal.” The scheme has been effective, Mr. Lorberg says.

The South Bend Tribune · Mon, May 05, 1913 · Page 7 · (South Bend, Indiana)

Poem sent from Wilkes-Barre, PA to Billy Sunday c May 1913

Just prior to starting the late April 1913 South Bend revival campaign, Billy Sunday finished his campaign in Wilkes-Barre, PA. He was apparently sorely missed just days afterward as a citizen-employee from Vulcan Ironworks sent this poem to the South Bend Tribune, published Mon, May 05, 1913 ·Page 7.

Copyright 1908. Author’s Collection.

Tribute to Sunday.

Tell your friends, we knew a fellow

Who’s the real thing through and through.

He’s a friend well worth having,

And he’ll be a friend to you.


When he came to old Wilkes-Barre,

Some of us were pretty tough.

And we thought that Billy Sunday

Was a grafter, sure enough.


But, one night we went to hear him—

With a banner and his band—

And we found that Billy Sunday

Is the best man in all the land.


How he hits the old ‘booze-fighter,’

And his cussing, spewing life—

Tells you how he starves his children,

Kills his poor, long-suffering wife.


Then he preaches Christ the Saviour

And His divine love, until

All the crowds just melt around you,

“Leaving God and you and ‘Bill.'”


When he says, ‘Don’t trust your feelings

“Come to Christ. He’ll never fail.’

And he holds his hand out pleading,

‘Fore you know, you’ve hit the trail.


Why, he makes sin seem so awful,

And religion seems so grand,

That you wish ten thousand “Billies”

Could sweep over this whole land.


But the best part can’t be told, friends,

How God fills your heart with peace,

And with hope and strength and courage,

And with joys that never cease.


So, three cheers for “Billy” Sunday,

Yes, three cheers, and three times three,

For the man who makes salvation

Plain to men like you and me.


And through all this great republic

‘Twould be mighty hard to find

Your grateful bunch of fellows,

Than his friends, the undersigned.

The South Bend Tribune speculated in 1913 that Billy Sunday would be a good ‘politican.’

SUNDAY WOULD BE GOOD VOTE GETTER

POLITICAL WRITER LOOKS OVER BASEBALL EVANGELIST.

COULD HAVE CROWD SURE

Billy’s Fearlessness and Independence Would be Bound to Win Masses if He Was Out for Office.

BY THE POLITICAL WRITER.

It may be said safely that a good percentage of the men and women who sat in open mouthed amazement at the tabernacle yesterday and saw Billy Sunday sway thousands by his magnetism, hypnotism and Lord-knows-what-ism afterward asked themselves the question: ‘Why didn’t he go into politics?’

Billy Sunday’s most bitter enemies must admit that he is a leader of the natural-born species. His characteristics, his personality, his impulsiveness, his methods and that seductive ‘come-on-I’ve-got-you’ smile make him a power whether it be in evangelistic work or in a ‘swat the fly’ campaign.

Could Get Votes.

Billy Sunday, c. 1908. Author’s Collection

On the political stump Billy Sunday could get votes. It is idle to deny that fearlessness and vote-getting go hand in hand. They are so closely interlocked that there has never been a great vote-getter who was not brave and courageous in saying what he wanted to say regardless of the fear of adverse criticism. That’s just Billy Sunday’s line. To him a liar is a liar, a hypocrite is a hypocrite, a man is a man and a woman is a woman. He calls a spade a spade and does it from the housetops.

Billy Sunday undoubtedly would achieve as much success in politics as in a religious movement. Perhaps the latter critics are possibly more charitable in the belief that this gives the one under the acid test a greater opportunity to show his good. Billy Sunday does not seek charity or consideration, but rather goes after his auditors hammer-and-tongs.

Like a Fighter.

In politics that would result in delivery of the goods the same as in religion. All men like a fighter and Billy Sunday yesterday demonstrated that he can scrap from the drop of the hat. Such an individual would have followers in politics, followers of all kinds and description from curbstone heelers to nation wide statesmen.

Under a convention system Billy Sunday would shine. Any man who can double himself into a knot, hit the floor and ceiling alternately, chase from one side of a platform to the other, shake his fist at a packed auditorium, telling all of them that they are doing wrong and telling some of them that they are quite on the direct route to hell—any man who can do so much in one breath and get away with it would have no trouble in turning a political convention into his way of thinking. If Billy Sunday appeared at an old time county convention and made a speech as dramatic, as fiery and as spectacular as he did yesterday, the delegates would be fairly falling over one another trying to get aboard his political band wagon.

“A Real Dandy.”

Asked what he thought of Billy Sunday, Gov. Tener, of Pennsylvania, who played ball against him back in the nineties, made answer in his semi-soliloquy and semi-quiz fashion: “Wouldn’t he make a dandy in politics?”

Those who know something of politics and who have heard Sunday quite agree with Pennsylvania’s chief executive.

The South Bend Tribune. Sat, May 03, 1913 ·Page 13

In the same edition of the newspaper, this story was also posted.

SUNDAY WOULD LIKE ONE POLITICAL JOB

EVANGELIST LETS OUT SECRET OF AN AMBITION.

Billy Pines to Get on School Board Some Time so He Can Raise Salaries.

Billy Sunday let his audience in on a nice little secret ambition of his, during his talk at the tabernacle last night. Mr. Sunday does not particularly aspire to the job, but if he ever gets into politics he wants to be a member of the schoolboard. This he confided to the crowd during his eloquent discussion of home problems.

The evangelist gave his reason for wanting the job, in the following manner:

“I would like to be on a school board so I could double the pay and arrange 12 months work a year for every school teacher under my jurisdiction. It is a disgrace, the wages we pay ministers and school teachers. Raise teachers’ salaries and we would have better influence for good among the scholars as a result.”

Billy halted his speech for a moment, then added:

“There is one thing I would do if I was a member of a school board and that is I would give back to the teacher the right to lick our boys and girls. It was one of the greatest mistakes of the nation in depriving them of this right.”

Billy Sunday believed (c 1913) that the Y.M.C.A. was drifting from its core mission

Y. M. C. A. Drifting Away.

“They are fighting and talking about the needs of an institutional church, they are having gymnasiums and socials. But don’t forget the fact that salvation is the prime end of everything. I don’t object to the gymnasium and all such things if they make them a means to an end. But remember that salvation of the soul is the end which we need. That is what is the matter with the church to-day, she is losing sight of that one fact. The Y. M. C. A. is drifting away from what it used to do for the people. I don’t object to the Y. M. C. A. I don’t object to gymnasiums. I do object when they make that the prime thing, putting in pool tables and such things. The church and the Y. M. C. A. and the Salvation Army are getting away from the fact that the salvation of the soul is the supreme end. I want to see the salvation of the soul the supreme end of the world.”

Citation: The South Bend Tribune. Sat, May 03, 1913 ·Page 12

Helen ‘Ma’ Sunday was an artist

Citation: The South Bend Tribune. Fri, May 02, 1913 ·Page 11

MRS. SUNDAY ARTIST.

Wife of Evangelist Has Done Work in Oils.

Mrs. Sunday is an artist of considerable merit. The evangelist’s wife in years past, has executed scores of oil paintings. Mrs. Sunday studied for several years in Chicago and spent much time at her art work afterwards. Her brother, W. J. Thompson, has a set of seven handsome oil paintings from Mrs. Sunday’s brush, which she presented to him as a wedding present.

The South Bend Tribune. Fri, May 02, 1913 ·Page 11

‘Ma’ Sunday. New York World Pictures.
April 8, 1917.
Author’s Collection.
Ma Sunday
1906 postcard. Author’s Collection.

South Bend pondered what to permanently do with the tabernacle at the beginning of the South Bend campaign

Citation: reported in The South Bend Tribune. Thu, May 01, 1913 ·Page 11

TABERNACLE MAY BECOME MARKET

PERMANENT RETENTION OF BUILDING IS URGED.

Disposition of Large Structure When Sunday Campaign Ends, Causes Speculation Among People.

Author’s Collection

The permanent retention of the Billy Sunday Tabernacle as a public market house is one of the latest suggestions made relative to the future of that very large structure.

South Bend has been experimenting for some time with a public market and the interest which it has created makes many feel confident a permanent market in good quarters ought to be established. Those who favor the use of the tabernacle believe that while the location may not be the best, it is probably the best that can be found at the price and under existing conditions. Surrounding the tabernacle is sufficient space for a hay market, while the interior of the building is large enough to accommodate an indoor market for many years to come.

This is only one of a number of suggestions that have been made for utilizing the tabernacle when the Sunday workers are through with it. The possession of a structure as large as this is beginning to be regarded as a great advantage to the city and it is not impossible that before the Sunday campaign ends a movement may be started that will result in the retention of the building for a market or some other purpose.

The South Bend Tribune. Thu, May 01, 1913 ·Page 11


TABERNACLE MAY BE LEASED FOR SUMMER

Business Men Believe Building Can Be Left Standing for Time.

Business men and members of the different political parties in South Bend are still in favor of securing the Billy Sunday tabernacle here at the end of the campaign and using it for public meetings this summer and fall. As a rule the tabernacles are torn down at the end of a campaign but it is thought that if a combined effort is made the building may be left standing for a time at least. The tabernacle belongs to the St. Joseph County Evangelical association and it is probable that some overtures will be made for securing the building for public purposes before Billy Sunday leaves South Bend.

The South Bend Tribune. Wed, May 28, 1913 ·Page 12