












Former professional baseball player-turned urban evangelist. Follow this daily blog that chronicles the life and ministry of revivalist preacher William Ashley "Billy" Sunday (1862-1935)




























By Kraig McNutt
In the spring of 1906, the city of Freeport, Illinois—nicknamed by some as the “town of beer and pretzels”—became the unlikely stage for one of the most memorable revivals in early 20th-century American evangelicalism. It was led by none other than Rev. William Ashley “Billy” Sunday, the baseball-star-turned-evangelist whose fiery sermons and athletic stage presence would eventually captivate audiences across the country. But in Freeport, his gospel campaign left an impression still remembered more than a century later.

On January 25, The Freeport Journal-Standard announced plans for a wooden tabernacle to be built at the corner of Jackson and Walnut Streets—a temporary structure, 90 by 120 feet, with seating for 2,000. The project, including lumber, lighting, and labor, came with a hefty price tag of nearly $7,000, a bold investment for a campaign that hadn’t even begun.
But the momentum was building. By February, reports described a “revival wave sweeping the state” (Freeport Daily Bulletin, February 17), with Sunday’s campaign seen as the crest of that spiritual tide. Sunday had just completed a campaign in Princeton, Illinois, where 1,890 people—over one-third of the town’s population—had responded to his call for conversion.
Anticipation spread quickly in Freeport. On March 26, area churches agreed not to hold their own meetings during the revival, uniting in support of the citywide effort. By April 4, the Hamlyn Brothers had completed the tabernacle—just in time.
The meetings began on April 28 and were originally scheduled to conclude May 11. But it didn’t take long before city leaders and church officials realized something extraordinary was happening. The campaign was extended through June 3.

Night after night, thousands packed into the tabernacle to hear Sunday thunder against sin and call the city to repentance. By May 22, just eleven days after the originally scheduled end date, 490 conversions had been recorded. Local papers declared the Freeport tabernacle the largest Sunday had ever used at that point in his ministry.
He preached with unmatched energy—sometimes leaping onto the pulpit or running across the stage—and wielded everyday language that even the most skeptical workingman could understand. Sunday brought the gospel to life with baseball metaphors, streetwise illustrations, and all the force of a man who believed eternity was at stake.
The campaign officially ended on Sunday, June 3. Though complete statistics remain elusive, the revival had clearly left its mark. One local newspaper would later reflect that Sunday’s campaign had done “more good than we thought it would” and credited it with producing “better citizens, law-abiding and self-respecting men.”
The same article pointed out that even those who didn’t remain in the church long after the revival had still taken a meaningful step: they had responded, they had come forward, they had heard. “A step in the right direction,” it noted, “builds character.”
Sunday himself moved on to Prophetstown by early July (Freeport Journal-Standard, July 5), but in Freeport, something remained. The revival had galvanized the churches, stirred the consciences of many, and sparked conversations about faith, morality, and public life that would reverberate for months to come.

The Freeport campaign was not the end of Billy Sunday’s evangelistic fire for the year—far from it. Fresh off the sawdust trail in northern Illinois, Sunday continued his whirlwind revival circuit, reaching small towns and stirring hearts across the Midwest and beyond.
Just a month after concluding in Freeport, Sunday preached in Prophetstown, Illinois, in July 1906, continuing to draw crowds eager for his message of repentance and salvation. By fall, he had moved westward to Salida, Colorado, where an unexpected snowstorm destroyed his revival tent. That loss became a turning point in his method: from that point forward, Sunday transitioned away from using large tents and instead began constructing permanent wooden tabernacles—just like the one used in Freeport.
But it was Kewanee, Illinois, in late October through early December of 1906, that demonstrated just how rapidly his influence was growing. Holding a five-week revival in the newly built National Guard Armory, Sunday drew crowds of 2,000 to 4,000 each night, with a staggering 200,000 total attendees reported. So many people flocked to hear him that some had to be turned away at the doors.
Each campaign added to Sunday’s legend, but in many ways, Freeport stood as the hinge moment—a city that proved how a local revival could shake not just individuals but an entire community. And as Sunday’s trail moved on from town to town, the echoes of his voice still lingered in the tabernacle on Jackson and Walnut, where for a few electric weeks in the spring of 1906, revival fire had burned hot in the town of beer and pretzels.
Billy Sunday’s Freeport revival was, in many ways, a preview of what was to come. He would go on to preach to millions, become the most prominent evangelist of his era, and leave behind a complex legacy that combined bold preaching with theatrical flair. But in the spring of 1906, before national headlines, before the surge of prohibition politics and radio broadcasts, he stood in a sawdust-covered tabernacle in northern Illinois and offered one simple message: “Choose you this day whom ye will serve.”
[Refers to previous year’s campaign in Freeport.]
AFTERMATH OF SUNDAY’S WORK IN FREEPORT
SITUATION NINE MONTHS AFTER REVIVAL.
How Many of the Converts Have “Stuck” —General Effect on Some of the City—Bloomington Men to the Front.
(By Staff Correspondent.)
Freeport, Ill., Jan. 23.—Less than a year ago Rev. William Sunday, who is now holding forth in union revival meetings in Bloomington, waged war on sin and unrighteousness in this city, nicknamed the town of beer and pretzels. How have the converts stuck? Have they remained true to the public confession made when they stepped forward and gave Billy Sunday a shake of the hand? The answer must be yes or no. This is true of all revivals and the meetings conducted by the great evangelist named above are no exception. His converts remain steadfast or backslide just as those of other leaders, great or small, have in the many years gone by.
A Benefit Certainly.
No matter what the critics may say of Billy Sunday the man, or of his methods, the results of his protracted meetings are beneficial to a city. It has helped Freeport and it will likewise benefit the city of Bloomington. The fact that he has made some men in this city better citizens, law-abiding and self-respecting men, cannot be denied and the city is now much more the gainer by their residence here.
Are Marked Men.
Walk down Stephenson street, the principal business and residence thoroughfare, in company with a Freeporter, and mention the name of Billy Sunday and he will, in nine cases out of ten, raise his finger and point out a convert won by this evangelist. They are marked men, and one hears this remark often: “There goes one of Billy’s converts.” He won for Christ men and women in all walks of life, many of whom united with the church, all denominations adding to the membership roll. Some remained true but a short time, yet even so, the step they took was in the right direction and indicated a previous good thought and good thoughts build up and make character.
A Good Judge.
Perhaps there is no one in a city who knows the people, their history and life better than the newspaper man. A local newspaper writer said: “Billy Sunday did more good in this town than I thought he could and it seems to be a lasting benefit. While, of course, many backslide, some as soon as the evangelist departed, others have remained true to their vow and have become leaders in church work. Really more “stuck” by far than I expected.
It is said one of the leading business men of the town, who used to go on periodical sprees, after hearing Billy Sunday’s sermon on “Booze” became converted and his friends have been congratulating him on his stick-to-it-tive-ness.
About Usual Number.
Another resident said as the result of the meetings conducted here last year about the average number of converts are continuing steadfast. The pastors, following Mr. Sunday’s departure, put their shoulders to the wheel and took up the work where the evangelist left off.
They got young people into the church and put them to work, so on the whole it must be admitted that Freeport was made a better city by the religious awakening under the leadership of the man who is arousing such interest in things religious in Bloomington.
A Comparison.
This city has a population of 20,000 in round numbers and, being the center of 26,000,000 people, all within 400 miles, had a good territory from which to draw the crowds to hear Mr. Sunday, whose meetings continued from April 28 to June 4 of last year. Yet the attendance was small compared to that in Bloomington. The tabernacle was not quite so large and the crowds were not so immense. The people did not hang from rafters and almost by the eyebrows as is the case in Bloomington. In fact, the record shows an average attendance of only 2200 at a meeting, while the 5000 mark was only reached one evening, on June 3.
It took over three weeks to raise the amount needed for the expenses of running the meetings, about an equal sum as required in Bloomington. The Rev. Mr. Sunday called the people here, who are chiefly Germans, the “stingy Dutch,” but before his meetings closed the purse strings were loosened like they had not been in years past. The people of this city did well by Mr. Sunday. He on one occasion declared the curse of Freeport to be “the set of infidels who live here.”
Amount Paid Mr. Sunday.
The first converts were secured May 11, when sixteen went forward, and the largest number at any one time 184, on May 30, the total number of converts being 1365. Up to January 28 in Bloomington the total number of converts was 2,000, with a total attendance on that date of 20,000. The people of Freeport gave Billy Sunday $3064.38 for his services, extending over a period of five weeks and three days.
Helped Y.M.C.A.
Mr. Sunday remained over one day to help the Y. M. C. A., which had a debt of $11,500 hanging over it. Secretary Ralph Smedley, of the local Y. M. C. A., formerly of Bloomington, had just assumed charge at this time and had secured, with the assistance of others, some $9000 in pledges. Mr. Sunday at his farewell meeting raised $2000 and all pledges were announced at this meeting, showing a sum total of $12,000 secured by the Y. M. C. A., placing the association on a substantial footing.
Bloomington Men to the Front.
Heading two of the most important institutions which go to make any city are two Bloomington young men, Mr. Ralph Smedley, secretary of the Y. M. C. A., and Mr. Wilbur Coons, secretary of the Freeport Business Men’s Association. So successful has been Mr. Smedley in his work that the committee in search of a secretary for the Business Men’s Association made straight for Bloomington to find their man. And if the town needs others there are plenty more at home like these. No lack of material in the Evergreen City. Mr. Smedley received his training in the work while educational secretary of the Bloomington Y. M. C. A. and is making good progress. Under his leadership all departments of work have taken on new life and the membership is steadily growing. The register now shows 432 and they are passing toward the 500 mark.
Secretary Coons, who was a member of the Bloomington Bulletin editorial staff and a first-class newspaper man, has only recently taken up his new duties here. He has just issued a new circular setting forth the advantages of this city which is growing rapidly. It is largely a manufacturing town, several very large establishments being located here. Here are also the largest windmill factories in the world. The Business Men’s Association has over 150 members and owns fine factory sites. There are over thirty miles of paved streets, nine of these are of brick laid since 1902, and twenty-one of macadam.

In 1908, Billy Sunday significantly expanded his evangelistic reach, conducting several impactful revival campaigns that elevated his national prominence. Notable revivals that year included:
These 1908 campaigns were pivotal in transitioning Billy Sunday from regional evangelist to a national figure, capable of organizing large-scale revivals and mobilizing extensive volunteer networks.
“BILLY” SUNDAY AS UMPIRE
PRESIDED AT INDOOR BASE BALL GAMES.
Large Crowd Witnessed the Ex-Base Ball Evangelist Handle the Indicator—Cheered in Decisions.
Sunday’s New Year.
11:30—Addresses children.
2:30—Preaches at tabernacle.
4:30—Umpire ball games.
7:30—Preaches again.
Several hundred people witnessed an unusual sight at the South Center street armory on the afternoon of New Year’s day. It was the playing of indoor base ball under the guidance of a man of national reputation in the diamond, but now turned preacher and evangelist. Unusual was the scene, in the first place, because indoor base ball itself is something of a novelty in this city. In years gone, there have been occasional games played, but never before was there a regularly organized league with a fixed schedule, and when there were games in the past, they were witnessed mainly by a few score of the enthusiastic fans. It is said that yesterday’s game was seen by hundreds who had never before witnessed such a contest.
And in the second place, it was unusual and unique to have a game of indoor base ball umpired by Rev. “Billy” Sunday, theevangelist who was himself once a star player on the outdoor diamond. His presence in the city to conduct a revival was taken as an opportunity for the managers of the league to secure his services to umpire this game. And the announcement of this fact drew a crowd of people who would otherwise have been probably entirely ignorant of the existence of the game or perhaps of the existence of such a sport.
Arrives From Meeting.
Rev. Mr. Sunday had been preaching over at the tabernacle, which is only a block away from the armory. The religious meeting there overlapped for some twenty minutes the time scheduled for the ball game in the armory, hence the first of the games had proceeded about half way through before the famous umpire arrived on the scene. The first part of the initial game was umpired by Frank Will, the regular league umpire.
While the enthusiasm of the spectators was running at a high K. C. T. game, a new horde of people, many of them women, at the door, caught of the announcement that the religious meeting was over and that Sunday was coming. The crowd had been standing about before him, but with the additional contingent added, all the available room for spectators was crowded.
Mr. Sunday entered the hall in company with a number of local preachers, and this was probably the first time an indoor ball game had been honored by so great a company of spectators. Mr. Sunday lost no time after entering the room in getting to his position behind the bat.
Umpire Will giving way gracefully. Presides in Two Games. A cheer arose from the crowd, and the magnificence lifted their din as the people recognized the preacher-umpire on the home plate. Mr. Sunday doffed his overcoat and was found clad in a business suit of light gray. He had been heated up pretty well in speaking at the revival, and the air of the armory seemed cool to him. He at once turned up his coat collar to protect his throat.
After a few minutes, some one handed the new umpire a base ball hat, and he donned this, wearing it throughout the rest of the game.
With the indicator in his hand, Umpire Sunday shouted out at regular intervals the familiar words often heard on the diamond in announcing strikes and, two balls, one ball, foul strike, or batter out.
Nearly every time the umpire would announce a decision, the crowd would cheer at the beginning of his work, but after so much attention was paid to him, and interest returned to the game when Mr. Sunday was not engaged.
His mannerisms, his shoulder or head motion before the ball was delivered by the pitcher, and the way he himself threw the ball back to the pitcher, at Story of the Games.
The first game was won by the Turners, who defeated the Knights of Columbus by a score of 1 to 0 in an exciting and clean contest. Miller won the game for the Teutons with a two bag hit in the fifth. The Turners played a scoreless game and the K. C.’s had but two misplays charged against them. The games went five innings by agreement, as did the second game. The score by innings:
R. H. E.
Turners 0 1 0 0 0 – 1 2 0
K. C.’s 0 0 0 0 0 – 0 1 2
Batteries: Turners, Richanne and Miller; K. C.’s, Reardon and Day. Umpires, Wise, Sunday and Zier.
Olympics Win Second Game.
A batting rally in the final inning won the second game for the team representing the Olympic Athletic Club. The Olympics were shut out until the fifth, when the opposing team, that from Company D, had scored three runs. Then the Olympics came up to the Adams slants and the game was finally entered as a victory. The score by innings:
R. H. E.
Olympics 0 0 0 0 4 – 4 5 2
Company D 0 0 0 3 0 – 3 4 2
Batteries: Olympics, Muhl and Noonan; Company D, Adams and Keenan. Umpires, Wise, Sunday and Zier.
A few less than five hundred—486 to be exact—saw yesterday afternoon’s games. In both cases the spectators saw pretty battles.

Billy Sunday held his revival campaign in Springfield, Illinois, from Feb 26 – Apr 11, 1909. This campaign followed his successful 1908 revivals—including the one in Bloomington—and was a major early-city campaign that further cemented his national reputation.

This Springfield campaign was a milestone in Sunday’s ministry, helping launch a decade of high-profile urban revivals across the United States.