“Over-flow” crowd at Billy Sunday’s Tabernacle. Syracuse, NY. c. 1915

Billy Sunday conducted a significant revival campaign in Syracuse, New York, from October 31 to December 19, 1915. This campaign was part of his broader evangelistic efforts during the 1910s, a period when he held major revivals in cities like Philadelphia, Kansas City, Detroit, Boston, Buffalo, and New York City.

Lincoln Journal Star

Fri, Dec 31, 1915 · Page 2

LEADING CITIZENS LINED UP

BIG MEN OF SYRACUSE HIT TRAIL AT SUNDAY MEETINGS.

Remarkable Results Achieved by Evangelist as Told by Member of Local Committee.

Here is the story of the Billy Sunday campaign in Syracuse, N. Y., as told by a local committeeman in the current issue of the Christian Advocate, one of the leading Methodist papers of the country:

The seven weeks of the ‘Billy’ Sunday campaign have passed altogether too quickly. The interest which was at the flood when representatives of fifty-four churches in 250 automobiles, and hundreds of the faculty and students of Syracuse university, led by the university brass band, met ‘Billy’ Sunday and his party at the railroad station on the afternoon of October 30, and escorted them to the handsome residence on Onondaga street which was to be their home while in Syracuse, has continued without abatement, and there has been no slump at any time in the attendance at the services, a somewhat unusual circumstance Mr. Sunday tells us. At the evening services and three times on Sunday the tabernacle has been packed with an audience numbering from 12,000 to 15,000 people and an evening when, on account of a snowstorm, the streets were well-nigh impassable, was no exception. People from as far west as Buffalo have come in large delegations to the afternoon services and members of the Sunday party have gone out into communities within a radius of fifty miles of Syracuse, and have held evangelistic services and organized classes for Bible study. Stores, factories, high schools and the university have given Mr. Sunday and his party the largest possible audience. No class of persons has been omitted by the ministry of these good people, from the maids in the kitchen to the people of refinement and wealth, into whose homes Mr. Sunday has been most welcome. The choir of 4,500 people was composed of persons without regard to race, color or creed, and this choir was divided into choruses of 1,500 each, one chorus being made up of men, and was under the masterful leadership of a member of the party known familiarly as “Rhody,” who is a soloist trombonist and between whom and Mr. Sunday there is the feeling that existed between David and Jonathan.

A Memorable Sabbath.

A service that stands out conspicuously as one of the most wonderful of the campaign was held on Sunday morning, November 14, when, following the sermon, Mr. Sunday gave the invitation for the first time for the people to come forward and take his hand and 1,500 responded, some for reconsecration, others to announce for the first time their desire to lead the christian life.

Memorable Sabbath that, for Pentecost repeated itself, when over 3,000 “hit the trail.” Another service not soon to be forgotten was on Sunday morning, December 12, when, after a powerful sermon by Mr. Sunday, and an appeal which brought hundreds to the front, Chancellor Day was invited to the platform, to pray for the penitents, and as he and the evangelist stood side by side, men equally great in their respective realms, and the chancellor poured out his soul in a wonderful prayer for those who were inquiring the way of salvation, the great assembly was mightily moved.

The greatest week-day evening, perhaps, was what was known as university night, when about 3,000 of the faculty and students, led by the university band, marched to the tabernacle.

Opportunity was given by the leader before the service for college songs and yells, and the people from the hill certainly owned things for a while. After the sermon, when the invitation was given, scores went forward and took Mr. Sunday by the hand, thereby indicating their desire to lead a Christian life.

Mr. Sunday and his co-workers have given much of their time to the students, speaking to them at mass meetings, chapel services and in their fraternities, sororities and dormitories, with the result that up to this time over 400 have hit the trail.

Hundreds Unite With Churches.

The results of this wonderful religious movement can only be tabulated in part at this time. While hundreds have united with the churches, hundreds who have not been active in the church for years have renewed their vows. Employers have come down the aisles of the tabernacles on evenings when their employees have been attending in a body, leading them by twos and threes to the front. Business men and manufacturers have suspended business and work that their employees might hear the message from Mr. Sunday or a member of his party. Firms which at the beginning were not especially friendly to the movement have extended warm welcomes to those who would hold meetings in the shops. As a striking instance of a change of front toward the Sunday campaign, one church which did not join in the invitation to Mr. Sunday to come to this city, and refused to be one of the co-operating churches in the campaign, was represented on the evening when the brotherhood of the different churches occupied reservations by the rector and over one hundred men. True it is that the people who are speaking against Mr. Sunday are the folks who have refused to hear him.

The liquor traffic has been roughly handled. While “Billy” Sunday does not preach a sermon in which he does not score the rum business, when he preached the booze sermon he said: “You have heard me make a few remarks about the liquor traffic that you might get your mental adjustments, but next Sunday I will preach on booze or get on the water wagon, and this sermon always gives the devil the pneumonia.” Afternoons and evenings he preached to audiences of men only, who packed the tabernacle, and that sermon and his general crusade against the liquor business have certainly made the liquor men sick (of their business). Business in some of the down-town places has fallen off 30 per cent. In three places, where crowds have been accustomed to gather at night, the clientele has been cut almost in two. The receipts of the most fashionable bar in the city have fallen off 80% and an aloonkeeper in referring to the matter said: “The Billy Sunday has about destroyed the saloon business in Syracuse.” Several bartenders have hit the trail and one or lookkeeper, after he had hit the trail, went back to his home and called up the brewers who were back of him in business and told them they could take the business, for he was through. On the day when the “booze” sermon was preached a card requesting the mayor to enforce the law relative to Sabbath observance and liquor traffic was signed by 18,000 voters.

Secular Press Endorses Sunday.

To quote from a recent editorial in one or but our evening papers not especially favorable to the campaign at the beginning: “Cleaner speech, the only reliable index of clean thought, is everywhere noted. There is a sensible abatement of vice of every kind. Moral derelicts have been rescued by the hundreds and have been placed on th solid ground of hope and renewed self-confidence, but the individual instances of strange conversations, better resolutions sand redeemed estrays do not begin to measure the results of the Sunday crusade. The whole atmosphere of the community has been charged with a fresh and bracing moral ozone and to Mr. Sunday and his party we extend our sincere expression of appreciation, respect and gratitude.”

Last Day of Campaign.

On the last day, Sunday, December 19, four services were held. One of the afternoon services was for men only and with such power did Mr. Sunday reason on the judgment to come that five hundred men responded to his appeal at the close of the sermon. In the evening the tabernacle was packed in every part by thirteen thousand people, hundreds being turned away. The evangelist urged the people to an immediate decision, with the result that fifteen hundred hit the trail. More of the leading citizens took a stand for Christ at these meetings than at any of the previous services. An impressive feature of the evening service was when Mr. Sunday invited members of his party to come on the platform and the vast audience, led by a choir of fifteen hundred voices, sang: “God be with you till we meet again” and gave the chautauqua salute.

Twenty-three thousand one hundred and fifty-five hit the trail during the campaign. Over $50,000 has been received through the offerings, several thousands going to local charities. Mr. Sunday received $11,155 as a free-will offering. The evangelist paid a high compliment to the people of Syracuse at the closing service. He said because of their co-operation with him and their effort to provide him with every comfort he was leaving a very much better man physically than when he came. Thousands went to the depot and sang the songs they had learned to love to Mr. and Mrs. Sunday, whom they had also learned to love, as they took their departure to their western home.

The [Wilkes-Barre] Times Leader. Mon, Dec 20, 1915 ·Page 25

SUNDAY CAMPAIGN CLOSES

Syracuse Gives Evangelist $23,000 and Nearly 20,000 Converts

With the free will offering amounting to more than $23,000 and the converts numbering nearly 20,000, the Billy Sunday campaign at Syracuse closed yesterday amid great enthusiasm. More than 2,000 converts marched down the aisle and grasped the evangelist by the hand during the day.

It is understood that personal checks amounting to several hundred dollars have not yet been counted in the free-will offering and the total collection is expected to reach close to $24,000. Syracuse now ranks third in point of attendance, conversions and free-will offering of all the cities in which the evangelist conducted campaigns.

The Buffalo News. Mon, Dec 20, 1915 ·Page 3

BILLY SUNDAY CLOSES SYRACUSE CAMPAIGN

911,000 Total Attendance—Trail-hitters Numbered 22,449.

Syracuse, Dec. 29—Rev. Billy Sunday closed his seven weeks evangelistic campaign in Syracuse last night. At four meeting during the day he preached to more than 50,000 persons. His thanks offering was $23,112.

The total attendance at the Sunday meetings was 911,000, trail hitters numbered 22,449. The evangelist and his wife left last night for their home at Winona Lake, Wis., to rest a week before opening the campaign at Trenton, N. J., one week from Sunday. Five thousand persons gathered at the railroad station to bid him farewell.

In one of his closing sermons Sunday took a fling at ‘cold church people,’ saying among other things: ‘I’ve got no use for a bottle-fed church. Some preachers are like huge nursing bottle with 500 rubber tubes running to a lot of 200-pound babies in the churches and the preacher has to be a wet nurse to the whole bunch.’

The Billy Sunday Tabernacle at Winona Lake, Indiana c 1925

Original postcard with June 1925, Winona Lake postmark on back.
Sent from Harriet Yoder to Hugh Yoder (South Bend, IN)

The Winona Lake Billy Sunday Tabernacle was built in 1921. It was demolished in 1992. At that time it was the last remaining standing Billy Sunday Tabernacle. The Moody Bible Institute (then-called) hosted Bible conferences at the Winona Lake Billy Sunday Tabernacle during it’s last several years of usage. Usually held in July, the experience was hailed as ‘Moody Week.’

The bloghost attended Moody week’s events of 1894-1986, hearing speakers of the likes of Howard Hendricks, Elwood McQuaid, John Walvoord, Warren Weirsbe, Lehman Strauss, Joe Stowell, Marv Rosenthal, George Sweeting, David Jeremiah, and Vance Havner.

Billy Sunday’s Tabernacles: How a Revivalist Revolutionized Urban Evangelism

By Kraig McNutt

When we think of early 20th-century American revivalism, the name Billy Sunday often comes to mind—fiery sermons, theatrical gestures, sawdust trails, and roaring crowds. But behind the pulpit drama was a logistical innovation that changed the face of evangelism: the custom-built tabernacle.

While evangelists before him preached in churches, tents, and open fields, Sunday did something revolutionary: he constructed massive wooden structures—tabernacles—specifically for each citywide campaign. These were more than just venues. They were the heartbeat of a new era of professionalized, urban mass evangelism.


A Tabernacle for Every City

Beginning in the early 1900s, Sunday’s team would send advance workers to a target city months ahead of the campaign. Their job? Not just promotion and prayer, but planning the construction of a new tabernacle from the ground up.

These weren’t small tents or temporary stages. They were giant, rough-hewn wooden auditoriums built by local volunteers, often capable of holding 10,000 to 20,000 people. Once the campaign ended, the structure would be dismantled—or sometimes repurposed for community use.

The tabernacle gave Sunday’s campaigns a physical and symbolic presence in the city, a spiritual landmark that couldn’t be ignored.


Spectacle Meets Sacred Space

The experience inside these tabernacles was part of the draw. With their sawdust-covered floors, long wooden benches, and raised stages, the atmosphere was electric.

  • The “sawdust trail” became a metaphor for conversion—people physically walked down the aisle to commit their lives to Christ.
  • Sunday’s preaching style, full of athletic energy and booming voice, was designed for big, echoing spaces like these.
  • The structures were simple but powerful: stripped of ornate church trappings, they conveyed urgency, accessibility, and raw conviction.

In a way, Sunday turned these tabernacles into temporary temples of decision—spaces where entire communities were invited to wrestle with the gospel.

Billy Sunday Tabernacle, Denver, Colorado

Strategy, Media, and Momentum

The construction of the tabernacle itself became part of the publicity strategy. Local newspapers reported on its progress. Crowds gathered to watch it rise. And anticipation built as opening night drew near.

In today’s terms, it was like launching a faith-based pop-up arena. The visual dominance of the tabernacle in the cityscape sent a message: something big—and holy—is happening here.


Legacy: From Sawdust to Stadiums

Billy Sunday’s tabernacle strategy was a game-changer. It showed that revival campaigns could be:

  • Logistically organized
  • Massively scalable
  • Culturally embedded in cities
  • Visibly and tangibly part of the urban landscape

His model directly influenced Billy Graham, who adapted the same principle—just with stadiums, microphones, and television cameras. The tabernacle gave way to the arena, but the blueprint remained the same.

Even today, the spirit of Sunday’s tabernacle lives on in modern megachurches, tent crusades, and evangelistic events that blend spiritual fervor with logistical excellence.


Final Thoughts

Billy Sunday’s preaching converted thousands. But his tabernacle model converted the very mechanics of mass evangelism. It was no longer just about the message—it was about how you delivered it, where you delivered it, and how many could hear it at once.

By literally building revival into the city, Sunday laid a foundation that evangelists still build on today.


Post-Wilkes-Barre campaign results (published May 1913 in The South Bend Tribune)

WHAT SUNDAY DID AT WILKES-BARRE [February 23-April 13, 1913]

OFFICIAL OF CAMPAIGN MAKES STATEMENT ON RESULTS.

CITY BETTER GENERALLY

Business Was Improved, Politics Was Elevated and Social Life Was Raised to Higher Standard Says Man in Interview.

The Tribune’s Special Service.

WILKES-BARRE, Pa., May 6.

The Sunday party has gone from Wilkes-Barre to South Bend, Ind.

Exterior view of the Billy Sunday Tabernacle.
Wilkes-Barre Times Leader. Friday, February 21, 1913.

The tabernacle is being torn down day by day. The thousands who gathered beneath its roof to hear the greatest winner of souls in this generation have scattered and gone about doing the duties of their individual lives, but Wilkes-Barre and the Wyoming Valley will never be the same as it was a few months ago, before Billy Sunday came to this city. The moral and social life of the community has been given a new moral tone to the extent of which cannot be estimated for years.

This is the statement of Rev. J. W. Parkin, chairman of the Wilkes-Barre Ministerial Evangelistic committee, which had charge of the recent campaign in this city.

Moral Awakening.

“The most conservative,” he declared, “will admit that there has been a moral awakening the like of which has never been experienced here before. It is absolutely impossible to measure the immense amount of good that was accomplished, but I am sure that there is not one that regrets the hours and time and even money spent in planning for this campaign.”

“What,” he was asked, “do you consider the result of this visit on business here? You know it was prophesied that he would injure business.”

“An honest business could not have received greater help than came through the Sunday campaign,” was Mr. Parkhurst’s opinion. “A moral awakening such as we have had could not help but improve business. This has been evidenced in many ways, but particularly in the fact that people now realize more keenly than ever their obligations to each other and to the community. Hundreds of merchants have stated that accounts which they had considered closed because of inability to collect have been paid. There is a greater feeling of mutual respect now between employers and employes.

Politics Elevated.

“And politics; what about that? Do you think the campaign will have any influence on the politics of the country?”

“Well, I’m not much of a politician,” said the campaign leader, “but it seems reasonable to me to suppose that when a man finds himself in the position of a candidate for office he will be more careful in the future than ever before that there will not be any question about his private or business life.

There are many men in this city who have never been heavy drinkers for years who have bound themselves to abstinence. Hundreds of others who have been more or less indifferent or lukewarm in their opinion of intemperance have been aroused to a more active interest.”

“The moral wave,” he declared, “has been given a refining influence that is going to raise the standard of the community. Wilkes-Barre needed just such an indictment to make it realize where it was leading. I know hundreds of young people who have ‘cleaned house’ since Mr. Sunday came here.

‘You consider then that the people who criticized Mr. Sunday and his methods have been answered by the results which have been attained?’ was asked.

‘The critics have had nothing to offer that will accomplish the same amount of good that has been accomplished by Mr. Sunday.’

February 22, 1913


“Immediately following Columbus, Mr. Sunday opened a series of meetings at Wilkes-Barre, Pa., the farthest east of any district in which he had ever worked. The campaign opened on Washington’s Birthday—February 22—1913. Rev. W. M. Randles, pastor of the Bethesda Congregational church, gives the number of converts as 16,348, and the free-will offering as $23,527.66. In only this one respect did the Wilkes-Barre campaign exceed that of Columbus.”

  • Frankenberg, 1917: p. 132.