Tag: 20th century revivalism

A contemporary account of Billy Sunday (c 1921)?

The following account (excerpted) is in the Morgan Library Billy Sunday Archives.

“Life and Labors of William A. Sunday”

[Billy’s own view of his first sermon.]

“I diagnosed the sins and difficulties of people as existing in the gray matter. I figured I had to show people. You ought to have heard my [first] sermon. It was a hummer. I had stacks of books all around me. There were words that would make the jaws of a Greek professor squeak for a week. When I sprung it, it went off like a firecracker and busted in the middle. I figured that I was going to the old sinful world to its knees and yet nothing happened. Then I loaded my old muzzle loading gun with ipecac , buttermilk, rough on rats, rock salt and whatever else came handy and the gang has been ducking and the feathers flying ever since. I was wrong. It was the heart and not the gray matter that was wrong.

“In 1891 Sunday left baseball to become secretary of religious work at the Chicago Y.M.C.A. After three years he became advance man for J.Wilbur Chapman, also holding meetings in connection with the campaigns. About Jan.1,1896 Chapman returned to the pastorate and simultaneously Sunday received his first call [editor: this is not correct] as an evangelist. This meeting was held at Garner, Iowa and dates the beginning of this mans remarkable career.”

[Billy as a man of prayer.]

In regard to the personality of the man I would say first that he is fundamentally a man of prayer. Let the mistaken critic of Sunday rid himself at once of the notion that his meetings are merely big displays of the powers of advertising and organized enthusiasm and the product of a man who is called “a great salesman”. The life of the man and the activities of a campaign are shot through and through with prayer. In every place where he holds a meeting he chooses a secluded spot from whence he storms heaven. This place becomes a Bethel to him. In prayer he is natural. His prayers are not long but to the point and usually open with “and now Jesus” from whence he proceeds in his peculiar manner to pray for all the matters pertaining to the success of the meetings. Without prayer he believes he would be as Samson shorn of his strength. He makes no decision or takes no step without first taking the matter to the Lord.

[Billy’s passion for souls?”

He has an intense passion for souls. Here is a man who carries the people of a community upon his heart and is ready to give his very life and strength and energy in order to see them saved. He will continue day after day, preaching twice and three times only to see men turn to God.

[Billy’s power of perception?]

Mr. Sunday is endowed with a remarkable power of perception. Passing through a building he sees things that readily lend themselves for sermon stuff. His remarkable memory is brought into evidence in his sermons as he pours forth anecdote, history, statistics and quotations from literature with remarkable rapidity. He is equipped with a clear eye that takes in the entire tabernacle into its scope and gives him a remarkable advantage over his audience.

[Billy’s executive ability?]

We must here mention the executive ability of the man. He has the happy faculty of surrounding himself with co-workers who are very efficient and it is to the credit of Mr. Sunday that the personnel of his staff is the same today that it was in 1916 with the possible exception of the tabernacle building as my memory fails me on this point. Space will not permit us to discuss the form of organization in a campaign except the fact that towns from 5 to 20 miles from the seat of activity are touched through the organized spirit of prayer that emanates from the campaign.

[Billy’s imagination?]

His imagination enables him to make the commonplace radiant with beauty. He uses no Greek or Latin but the plainest and most expressive language. He calls things by their right name and often his words burn and blister. It is doubtful if there is any living preacher who can pour out such a stream of red-hot and sizzling adjectives to show his scorn and contempt for sin. There are moments when he makes you think of the way Jesus denounced the scribes and Pharisees.

[Billy’s use of slang?]

We must give a little space to the matter of slang. It is futile to attempt to apologize in behalf of Mr. Sunday as he would not welcome such an apology. It is his point of contact. He calls it, “corn bread and potatoes”. Asked to tone down his preaching in this regard he replied to a committee of ministers that, “If I preached like you do I would have about as many people to preach to as you do.” Slang is defined as language in the making and unconventional speech. Study carefully the Bible characters whom God has used. How many are there of the stereotyped kind? It was the rams horn rather than the silver trumpet that led Joshua’s army to victory. Samson thinned the army of the alien with the jaw-bone of an ass. David used a sling and Shamgar an ox goad and we are also reminded that the Master himself “taught not as the scribes”.

[Billy’s use of illustrations?]

. . . his style is direct and expressive. His sermons teem with illustrations that illustrate. He combs the ends of the earth for material for his sermons and his ready references to science, history, literature and other branches both delight and stagger the hearer. Sentiment, pathos, logic, word pictures, impersonation etc are all used to drive home truth.

Evangelist Billy Sunday compared to others in the itinerant class

The following information* was addressed to the Wilkes-Barre Editor in 1913, probably just before the February revival. It was likely drafted by Billy himself or someone else close to him from his campaign team. The revival at Wilkes-Barre took place February 22 (23), thru April 13th, 1913.

Image made by J. Inbody, Elkhart, Indiana. Author’s collection. From a 1915 postmarked postcard.

“He [Billy] has skimmed the literature of the English race for information and illustrations, and has a slang vocabulary that is simply astounding. He uses his knowledge with such telling effect that those who come to scoff remain to pray. His earnestness, his transparent honesty, carries his hearers with him, and his slang is all forgotten in his clarion call for repentance; his denunciation of all that is bad, vile and wicked, and in his praise of God, home and country.

“The old school of evangelists were of the itinerant class, moving rapidly through the country, their evangelism seemed sudden in its effects, and I am afraid somewhat evanescent in its results. It is just here that Sunday’s campaign gives promise of more lasting good. His coming has been carefully prepared for, and his meeting place is undenominational and unconventional in character. His is a movement conducted with great business acumen and sound common sense. He trains the ministers and church workers in such a way as to make them capable of caring for the harvest when it comes. Like a good farmer, he prunes the fruit trees with vigor, cuts out all the dead wood and sprays well to get rid of moths, beetles, and such like, so that when the new fruit shall ripen it will be sound and good. Mr. Sunday is a man with a great faith. He prays for the blessing, he prepares for the blessing, and he is sure of getting it. It is therefore no surprise to him when it comes.”

*Original artifact is in the Billy Sunday Archives at the Morgan Library, Grace College.

Billy Sunday, and wife Helen, lead a procession of around 20,000 people in a
Sunday School parade at Wilkes-Barre. Colorized by the author.

Billy hosted a revival campaign in Baltimore, February 2-April 23, 1916

This picture hangs in the Billy Sunday home in Winona Lake. Billy and Ma Sunday are in the center.

It is colorized.

Picture credit: The Billy Sunday Home, Winona Lake, Indiana. Colorized by the author.

Helen ‘Ma’ Sunday liked to paint

Several paintings by Ma Sunday (Billy’s wife) hang in their former home in Winona Lake. Many of her subjects were landscapes and animals.

Permission granted by the Winona Lake History Center.

Billy knows his Bible – says a fellow minister, c. 1913

“Dr. Sunday (Westminster College had just conferred an honorary doctorate upon Sunday) knows his Bible which is the true body of divinity in theological lore. Mr. Sunday has devoted his life to the supreme task of world evangelization for which the Bible is the great charter.

He is, therefore, both in scholarship and practical effort entitled to the degree. Just as a Doctor of Medicine is supposed to know the Science of Medicine and practice the art of healing, so a Doctor of Divinity who know the truth about God and practices the art of saving 1s entitled to the degree. In many institutions it is customary to bestow the honorary degree of Doctor of Divinity upon those who are men noted for their knowledge of “the traditions of the scribes and pharisees” than for knowledge and practical use of the Bible itself.”

Sincerely yours,

R.M. Russell to T.T. Frankenberg (Columbus, Ohio)
August 30, 1913

Artifact credit: Morgan Library, Grace College

The recipient of this letter, Theodore Thomas Frankenberg, was no casual correspondent. A Columbus-based journalist and author, Frankenberg was in the midst of gathering materials for what would become the first popular biography of the evangelist, Billy Sunday: The Man and His Message (published in 1914). Letters like Russell’s provided him with both anecdotal color and institutional validation—evidence that Sunday was not just a charismatic revivalist but a figure respected by the academic establishment.

This exchange captures an important cultural moment. Westminster’s degree signaled a rare bridging of worlds: a Presbyterian college recognizing a frontier-style evangelist whose power lay not in polished scholarship but in the raw urgency of his preaching. To Sunday’s critics, the degree may have looked like a concession to populism. To his supporters, it was overdue acknowledgment that the man who knew his Bible best and preached it most widely deserved the honor more than those “scribes and Pharisees” who merely debated it in lecture halls.

In the end, Frankenberg’s biography helped cement Sunday’s reputation, weaving together stories, letters, and testimonies like this one. And tucked inside that narrative is the 1913 moment when Westminster College draped Billy Sunday in academic robes, placing him—at least symbolically—among the doctors of divinity.

$10,000 Raised In Ten Minutes for Negro YMCA – Atlanta 1917-1918

“Atlanta, Jan. 1.—Ten thousand dollars raised within ten minutes by white citizens of Atlanta yesterday assures the negroes of this city success in completing their Y.M.C.A. building. The white people are pledged to raise another ten thousand if necessary. A fifty thousand dollar fund was needed to obtain the gift of $25,000 from Julius Rosenwald. C.W. McClure made a donation with the statement that the friendly relations between the whites and the negroes were better than ever since Billy Sunday preached to both.”
Jan 1 paper

In the waning days of 1917, as Atlanta turned the page to a new year, a remarkable act of interracial philanthropy unfolded that would leave a lasting mark on the city’s history. Newspapers reported that ten thousand dollars had been raised in just ten minutes by white citizens of Atlanta to help fund a new YMCA building for the city’s Black community. The drive was part of a larger campaign to secure a matching gift of twenty-five thousand dollars from Julius Rosenwald, the Sears, Roebuck & Co. magnate whose generosity was transforming African American education and social life across the South. Local businessman C.W. McClure, who helped spearhead the effort, remarked that the relations between whites and Blacks in Atlanta had improved markedly since evangelist Billy Sunday had preached to both communities during his campaign there.

The fruits of that campaign materialized in the Butler Street YMCA—known in its day as the “Negro Y.” Built between 1918 and 1920, the new structure rose in the heart of the Sweet Auburn district, the beating center of Black enterprise and culture in Atlanta. The project followed Rosenwald’s signature pattern: a challenge grant that required local citizens—both white and Black—to raise the balance. The local enthusiasm kindled by Sunday’s revival evidently carried over into civic generosity, helping to meet the $50,000 goal needed to unlock Rosenwald’s contribution.

The Butler Street YMCA quickly became one of the South’s most important centers of African American life. Designed by the firm Hentz, Reid & Adler and built under the direction of Black contractor Alexander D. Hamilton, the facility was impressive for its time—three stories of brick and stone housing a swimming pool, gymnasium, dormitories, meeting halls, and classrooms. It provided a wholesome environment for young men seeking moral and social uplift in a city that offered them few such spaces.

More than a recreational facility, the Butler Street Y grew into a cornerstone of civic and spiritual leadership. Over the decades it came to be known as the “Black City Hall” of Atlanta, hosting meetings that shaped the course of civil rights and community advancement. Figures such as Martin Luther King Jr., Maynard Jackson, and Vernon Jordan would later pass through its doors. The Y stood as a living emblem of what cooperative goodwill and faith-inspired philanthropy could achieve during an era when segregation still divided the city.

The 1918 campaign that launched the Butler Street YMCA was more than a fundraising victory. It was a moment when revival energy turned outward—when the social conscience stirred by Billy Sunday’s preaching translated into practical generosity. In helping to fund the YMCA, the people of Atlanta built not only a structure but also a bridge between communities, one that carried forward the spirit of reform, service, and reconciliation that Sunday’s message had kindled. The Butler Street Y remained for nearly a century a monument to that brief but luminous cooperation—a place where faith met action and where the legacy of revival took tangible form in brick, mortar, and hope.

Butler YMCA, image from their Facebook page