Month: September 2025

Evangelist Billy Sunday compared to others in the itinerant class

The following information* was addressed to the Wilkes-Barre Editor in 1913, probably just before the February revival. It was likely drafted by Billy himself or someone else close to him from his campaign team. The revival at Wilkes-Barre took place February 22 (23), thru April 13th, 1913.

Image made by J. Inbody, Elkhart, Indiana. Author’s collection. From a 1915 postmarked postcard.

“He [Billy] has skimmed the literature of the English race for information and illustrations, and has a slang vocabulary that is simply astounding. He uses his knowledge with such telling effect that those who come to scoff remain to pray. His earnestness, his transparent honesty, carries his hearers with him, and his slang is all forgotten in his clarion call for repentance; his denunciation of all that is bad, vile and wicked, and in his praise of God, home and country.

“The old school of evangelists were of the itinerant class, moving rapidly through the country, their evangelism seemed sudden in its effects, and I am afraid somewhat evanescent in its results. It is just here that Sunday’s campaign gives promise of more lasting good. His coming has been carefully prepared for, and his meeting place is undenominational and unconventional in character. His is a movement conducted with great business acumen and sound common sense. He trains the ministers and church workers in such a way as to make them capable of caring for the harvest when it comes. Like a good farmer, he prunes the fruit trees with vigor, cuts out all the dead wood and sprays well to get rid of moths, beetles, and such like, so that when the new fruit shall ripen it will be sound and good. Mr. Sunday is a man with a great faith. He prays for the blessing, he prepares for the blessing, and he is sure of getting it. It is therefore no surprise to him when it comes.”

*Original artifact is in the Billy Sunday Archives at the Morgan Library, Grace College.

Billy Sunday, and wife Helen, lead a procession of around 20,000 people in a
Sunday School parade at Wilkes-Barre. Colorized by the author.

Letterhead for the Johnstown, PA campaign in 1913

The logistics behind each revival campaign Billy held was simply massive. Here is an example of letterhead pertaining to his Johnstown, PA campaign (November 2, to December 14, 1913.

His letterhead usually indicated the key local personnel who were part of the Committee, the name of the organization formed to promote the revival, the name of a local host church serving as the revival headquarters, and the date of the event.

Permission to use artifact granted by the Morgan Library, Billy Sunday Archives, Grace College.

Here is First Presbyterian Church, Johnstown, PA (picture credit from their web site)

Billy hosted a revival campaign in Baltimore, February 2-April 23, 1916

This picture hangs in the Billy Sunday home in Winona Lake. Billy and Ma Sunday are in the center.

It is colorized.

Picture credit: The Billy Sunday Home, Winona Lake, Indiana. Colorized by the author.

Who came to dinner at the home of Billy Sunday in Winona Lake?

During the height of his ministry-career (1905-1920) Billy Sunday was more popular than Mark Twain or William Jennings Bryan. He even turned down an offer for $1,000,000 for a contract with “moving pictures.” He was a friend to multiple U.S. Presidents and dignitaries. One can only imagine whom he and Helen entertained in their living room below.

The Bill Sunday Home, Winona Lake.

Helen ‘Ma’ Sunday liked to paint

Several paintings by Ma Sunday (Billy’s wife) hang in their former home in Winona Lake. Many of her subjects were landscapes and animals.

Permission granted by the Winona Lake History Center.

Billy knows his Bible – says a fellow minister, c. 1913

“Dr. Sunday (Westminster College had just conferred an honorary doctorate upon Sunday) knows his Bible which is the true body of divinity in theological lore. Mr. Sunday has devoted his life to the supreme task of world evangelization for which the Bible is the great charter.

He is, therefore, both in scholarship and practical effort entitled to the degree. Just as a Doctor of Medicine is supposed to know the Science of Medicine and practice the art of healing, so a Doctor of Divinity who know the truth about God and practices the art of saving 1s entitled to the degree. In many institutions it is customary to bestow the honorary degree of Doctor of Divinity upon those who are men noted for their knowledge of “the traditions of the scribes and pharisees” than for knowledge and practical use of the Bible itself.”

Sincerely yours,

R.M. Russell to T.T. Frankenberg (Columbus, Ohio)
August 30, 1913

Artifact credit: Morgan Library, Grace College

The recipient of this letter, Theodore Thomas Frankenberg, was no casual correspondent. A Columbus-based journalist and author, Frankenberg was in the midst of gathering materials for what would become the first popular biography of the evangelist, Billy Sunday: The Man and His Message (published in 1914). Letters like Russell’s provided him with both anecdotal color and institutional validation—evidence that Sunday was not just a charismatic revivalist but a figure respected by the academic establishment.

This exchange captures an important cultural moment. Westminster’s degree signaled a rare bridging of worlds: a Presbyterian college recognizing a frontier-style evangelist whose power lay not in polished scholarship but in the raw urgency of his preaching. To Sunday’s critics, the degree may have looked like a concession to populism. To his supporters, it was overdue acknowledgment that the man who knew his Bible best and preached it most widely deserved the honor more than those “scribes and Pharisees” who merely debated it in lecture halls.

In the end, Frankenberg’s biography helped cement Sunday’s reputation, weaving together stories, letters, and testimonies like this one. And tucked inside that narrative is the 1913 moment when Westminster College draped Billy Sunday in academic robes, placing him—at least symbolically—among the doctors of divinity.

The value of Helen ‘Ma’ Sunday?

“Winona people are beginning to know something of Mrs Sunday’s gifts and abilities, as they never have before understood them. She works with unusual tact, and gives evidence of thinking every subject through before action is taken. Personally, I appreciate such a counsellor more than I can express. I feel satisfied that her spirit has touched the heart of every Commissioner of the General Assembly; and this has resulted in inspiring their confidence in Winona’s present, and enlarged their vision of the great future this Institution faces.”

Letter from J.C. Breckenridge, General Secretary, Winona Assembly and Bible Conference. May 24, 1921. Addressed to Billy Sunday. Morgan Library. Billy Sunday Archives.